Problem
Garmin Southern Africa asked us to design and build an integrated platform allowing them to promote their products to 16 Sub-Saharan African countries. We also needed to support content localisation, multiple languages, and currencies.
About
Garmin makes products that are built from the inside out to help customers make the most of every moment spent pursuing their passions. With more than 20,000 associates in 80 offices around the world, Garmin brings GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets.
Technologies we use
Solution
We successfully completed the project on time and within budget. Our first step involved designing the look and feel for the Garmin Southern Africa website, followed by the setup and configuration of a Magento 2 multi-store platform, enabling a unique store view per country on a single Magento instance. To enhance functionality, we developed a custom extension that allows the entire product catalog to be seamlessly synchronised from Products Up with just a few clicks.
The platform was further enhanced with location-based redirection, automatically adjusting currency and language based on the user’s region.
An optimal, fully integrated digital user experience tailored to the local country's context and language.
Web Presence Manager, Garmin Southern AfricaWebtonic Solutions was a team that has adept knowledge of Magento web development
Business value
Our solution enabled Garmin to showcase its product catalogue across multiple Sub-Saharan African countries by seamlessly integrating with their single ERP system. By centralising product data into one source, we eliminated the need for duplicative marketing efforts while ensuring consistency in branding and messaging.
The platform adapts to local languages and regional content, offering a tailored, user-friendly experience that resonates with diverse markets.
This solution not only streamlines operations and reduces costs but also enhances global reach and customer engagement, ultimately driving increased sales and market penetration.
