What happens during your e-commerce checkout?
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5 Things That Break When B2B Buyers Hit a B2C Checkout
Pricing logic
Personalised pricing on sales amount isn’t considered.
Payment flow
Businesses buy on processes like purchase orders and orders.
Approval process
Purchases often need multiple sign-off before money can move.
Account management
Often businesses need to link multiple brands and sub-accounts.
Sales relationship
Platform limitations often lead to manual processes and increased sales effort.